State

Swedish immigrant Hilding Haag established State Collection Service, Inc. across from the state capitol building in Madison, WI in 1947. Seventy years later, recognized as one of America’s fastest growing companies in the 36thannual INC. 5000 list, they embarked on a rebranding effort to more effectively communicate what hadenabled them to flourish. We advised the executive team to shorten the company’s name from State Collection Service, Inc. to State, as the word “collection” is so negatively charged. We collaboratively developed the tag line, The Voice of Patient Engagementto capitalize on the empathetic manner with which State engages customers. As an extension of the tag line, we created the speech bubble as the company’s new brand identity.

Name Development, Brand Identity, Brand Standards Manual, Website, PPT Deck Template

©2018 CODA Brand

State

Swedish immigrant Hilding Haag established State Collection Service, Inc. across from the state capitol building in Madison, WI in 1947. Seventy years later, recognized as one of America’s fastest growing companies in the 36thannual INC. 5000 list, they embarked on a rebranding effort to more effectively communicate what hadenabled them to flourish. We advised the executive team to shorten the company’s name from State Collection Service, Inc. to State, as the word “collection” is so negatively charged. We collaboratively developed the tag line, The Voice of Patient Engagementto capitalize on the empathetic manner with which State engages customers. As an extension of the tag line, we created the speech bubble as the company’s new brand identity.

Name Development, Brand Identity, Brand Standards Manual, Website, PPT Deck Template

©2018 CODA Brand​

Close Menu