i-STAT/Abbott Point-of-Care

i-STAT, Abbott Point of Care develops, manufactures and markets proprietary blood analysis products which provide physicians with immediate diagnostic results at the point of patient care, i.e., bedside testing versus sending samples to be analyzed at the central laboratory. Quicker results. Better outcomes. Our engagement consisted of enlightening the C-suite and board of directors at hospitals nationwide with the message that iSTAT/Abbott POC represented a paradigm shift in patient health. We drove this message through a series of print ads, cartridge-specific sell-sheets, annotated cartridge-specific sell sheets, and direct mail.

©2018 CODA Brand

i-STAT/Abbott Point-of-Care

i-STAT, Abbott Point of Care develops, manufactures and markets proprietary blood analysis products which provide physicians with immediate diagnostic results at the point of patient care, i.e., bedside testing versus sending samples to be analyzed at the central laboratory. Quicker results. Better outcomes. Our engagement consisted of enlightening the C-suite and board of directors at hospitals nationwide with the message that iSTAT/Abbott POC represented a paradigm shift in patient health. We drove this message through a series of print ads, cartridge-specific sell-sheets, annotated cartridge-specific sell sheets, and direct mail.

©2018 CODA Brand​

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